From constant listener feedback to continuous content improvement in radio
Constant listener feedback is not enough alone for bringing continuous content improvement to radio. It requires a framework based on short learning cycles.
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Continuous content improvement for MNM (VRT) morning show
The morning show “De Grote Peter van de Veire Ochtendshow” on MNM, the VRT station targeting young audience, will be conducting a pilot with Voizzup during the coming months for evaluating their contents daily, starting today.
Agile radio, continuous improvement ready
On-air, programming, editorial, sound production, audience research teams need to embrace creation in short cycles and listener feedback at all stages in order to allow continuous improvement. Even if that requires that they come up with their own framework and terminology.
Innovation in radio: Is your team ready for change?
Big data speeds up learning cycles and facilitates a more agile radio programming. As long as we are prepared to overcome fear to fail.
Format Clocks Evaluation
Lean radio programming: take your format clocks to air, measure their performance and learn by evaluating their impact on audience’s engagement.
4 ways big-data will change radio
Big-data guru, Bernard Marr, believes that big data and its implications will affect every single business and change how we do business, inside and out. Let’s do the exercise of applying Marr’s observations to radio.
Data-analysis in radio: a new way of programming
Data-analysis in radio enables a new way of programming based on experimentation. Voizzup applies it to continuously checking the health of the format clocks of your radio station.
Data-driven music test for radio
Big data used in music research for radio: audience’s spontaneous reactions during natural listening are captured through the mobile app of the radio station in the smartphone of thousands of listeners and turned into meaningful information for the station’s team.
CHR: Safe is risky
Safe is risky. It is in business, in sports, in love… And it is in radio as well, especially in one format: CHR. If you are a CHR Programme Director you already know playing safe is not an option: You can’t play those songs that always perform well. Your station needs to introduce brand new …
Lean Audience Research: air, measure, learn
A few weeks ago one of the most relevant gatherings of radio professionals, Radiodays Europe, was held in Dublin, Ireland. For two and a half days more than hundred speakers shared their thoughts on the current state of our industry. Above all, experts and attendees talked about change. Greatest ever period of change for radio …