Learn how Voizzup’s methodology for unlocking the power of data can help your radio station team become more agile, efficient, and aligned through scientific experimentation and iteration cycles. Contact us to find out more.
1. Know when your listeners are paying attention.
2. Seek Time ENJOYED Listening, instead of TSL.
3. Visualise your power and assume your responsibility on-air.
4. Put listener engagement measurement in the hands of the on-air team.
The morning show “De Grote Peter van de Veire Ochtendshow” on MNM, the VRT station targeting young audience, will be conducting a pilot with Voizzup during the coming months for evaluating their contents daily, starting today.
On-air, programming, editorial, sound production, audience research teams need to embrace creation in short cycles and listener feedback at all stages in order to allow continuous improvement. Even if that requires that they come up with their own framework and terminology.
Big-data guru, Bernard Marr, believes that big data and its implications will affect every single business and change how we do business, inside and out. Let’s do the exercise of applying Marr’s observations to radio.