Transforming Radio Advertising: Bridging Impressions and Attention Metrics
Radio advertising’s future hinges on attention metrics. Discover how impressions and attention combine to reshape impactful campaigns.
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Ignite Your On-Air Creativity with Voizzup’s Innovative Approach to Research
Free yourself from the constraints of traditional radio research and ignite your on-air creativity with Voizzup’s research.
Say goodbye to blind radio programming decisions and hello to data-enabled success
In the radio industry, uncertainty and disorientation between audience ratings waves or periodic research studies are all too common. But with Voizzup, you can finally shed some light on the performance of your on-air content, second by second.
Voizzup can help your radio organisation achieve a successful data strategy! Or maybe not…
Whether your organisation is a tightly budgeted small radio company or a large multi-million dollar actor in the broadcast industry, the main reason that keeps you away from a successful data strategy might be the same one. It’s not about affordability, but readiness.
5 resolutions for better listener engagement in radio, in 2020.
1. Know when your listeners are paying attention.
2. Seek Time ENJOYED Listening, instead of TSL.
3. Visualise your power and assume your responsibility on-air.
4. Put listener engagement measurement in the hands of the on-air team.
5. “Listempathise”
Hey morning-show host! This is why you should own listener engagement measurement.
Just being able to see first hand, daily, the impact everything you say or do on-air has on your audience will make you more aware, more responsible, more confident, more creative.
How to react to continuous listener feedback?
Learn daily, act timely When continuous audience insights are introduced in radio, professionals commonly overreact to what Fred Jacobs calls “EKG-like lines that dip for commercials, new music, and DJ talk”. As I acknowledged in my previous article, rushed decisions are a human temptation both on PPM (or similar) and data-analysis based techniques. It would not be …
Format Clocks Evaluation
Lean radio programming: take your format clocks to air, measure their performance and learn by evaluating their impact on audience’s engagement.
4 ways big-data will change radio
Big-data guru, Bernard Marr, believes that big data and its implications will affect every single business and change how we do business, inside and out. Let’s do the exercise of applying Marr’s observations to radio.
Data-analysis in radio: a new way of programming
Data-analysis in radio enables a new way of programming based on experimentation. Voizzup applies it to continuously checking the health of the format clocks of your radio station.