Ignite Your On-Air Creativity with Voizzup’s Innovative Approach to Research
Free yourself from the constraints of traditional radio research and ignite your on-air creativity with Voizzup’s research.
on-air
Hey morning-show host! This is why you should own listener engagement measurement.
Just being able to see first hand, daily, the impact everything you say or do on-air has on your audience will make you more aware, more responsible, more confident, more creative.
How to react to continuous listener feedback?
Learn daily, act timely When continuous audience insights are introduced in radio, professionals commonly overreact to what Fred Jacobs calls “EKG-like lines that dip for commercials, new music, and DJ talk”. As I acknowledged in my previous article, rushed decisions are a human temptation both on PPM (or similar) and data-analysis based techniques. It would not be …