Is your radio organisation planning to apply data-science to on-air content evaluation? You have a bumpy road ahead. Let us save you time and struggle by sharing with you the most common problems and how to prevent them.
1. Know when your listeners are paying attention.
2. Seek Time ENJOYED Listening, instead of TSL.
3. Visualise your power and assume your responsibility on-air.
4. Put listener engagement measurement in the hands of the on-air team.