Is your radio organisation planning to apply data-science to on-air content evaluation? You have a bumpy road ahead. Let us save you time and struggle by sharing with you the most common problems and how to prevent them.
Whether your organisation is a tightly budgeted small radio company or a large multi-million dollar actor in the broadcast industry, the main reason that keeps you away from a successful data strategy might be the same one. It’s not about affordability, but readiness.