Safe is risky. It is in business, in sports, in love… And it is in radio as well, especially in one format: CHR.
If you are a CHR Programme Director you already know playing safe is not an option:
- You can’t play those songs that always perform well. Your station needs to introduce brand new music, and be the first.
- Your morning show hosts can’t keep talking about what was trending in Twitter a couple of days ago. They need to surprise the audience, doing the unexpected.
- You won’t beat your competitors with old-school promotions. You need to give your listeners an “oh-wow”, one that is worth talking about.
How does it feel playing with fire every day? How do you overcome fear to fail? Feel free to comment.