Our radio guy
Our algorithm magician
Your on-air team is the only possible engine for continuous content improvement in your radio show or station. They must own listener engagement measurement.
Don’t feel rushed to turn your learnings from today into changes in the show tomorrow. Learn daily, act timely. Observe, make notes, find patterns, make assumptions, understand why’s and then act.
Constant listener feedback is not enough alone for bringing continuous content improvement to radio. It requires a framework based on short learning cycles.
The morning show “De Grote Peter Van de Veire Ochtendshow” on MNM (VRT) will be conducting a pilot with Voizzup during the coming months for evaluating their contents daily. Voizzup is a methodology for continuous improvement.
On-air, programming, editorial, sound production, audience research teams need to embrace creation in short cycles and listener feedback at all stages in order to allow continuous improvement. Even if that requires that they come up with their own framework and terminology.