Our radio guy
Our algorithm magician
Unlike that old model of consultancy that is perceived as constraining by on-air teams, our final goal is to share a sustainable, continuous and creativity-boosting methodology for improvement.
Whether your organisation is a tightly budgeted small radio company or a large multi-million dollar actor in the broadcast industry, the main reason that keeps you away from a successful data strategy might be the same one. It’s not about affordability, but readiness.
Your on-air team is the only possible engine for continuous content improvement in your radio show or station. They must own listener engagement measurement.
Don’t feel rushed to turn your learnings from today into changes in the show tomorrow. Learn daily, act timely. Observe, make notes, find patterns, make assumptions, understand why’s and then act.
Constant listener feedback is not enough alone for bringing continuous content improvement to radio. It requires a framework based on short learning cycles.